Their name might not be instantly familiar, but Broken Links have built a loyal following over the past few years. From the back of three self-released EPs and a pair of albums, a pre-pandemic world saw them sharing stages with My Vitriol and The Boxer Rebellion. Their music has been likened to a mix of Depeche Mode and Manic Street Preachers, and while that might not be entirely accurate, it definitely takes a little influence from both in places and then boosts that with a massive dose of riffs that fall somewhere between the more basic elements of Biffy Clyro and the best 90s emo.
Ahead of a new full length album (‘Conflict’, released April 30th), they’ve released a new video for the digital single ‘Pioneers’. A very striking three minutes, the clip reminds us of human interaction, but never in a way that suggests warmth. It shows groups of people banding together in harsh landscapes. An almost apocalyptic world where youth and guts can be seen up against horror movie clowns; the cold visage of concrete in a sunless vista. All of this seems to be the perfect fit for a track where retro alternative riffs battle with cold synths in a retro way, while a very British sounding vocal bridges the conflicting musical arrangement with a soaring confidence. In all, these three minutes promise a great deal for the upcoming LP.
You can watch the new video below.