At the end 2013, things have settled even farther into their niche. When Real Gone was born, the intent was to write reviews of albums that ended up unloved in cut-out bins – the ultimate guide to creating a brilliant record collection on a budget. Pretty soon, a few DIY bands got interested and PR guys got interested and the focus began to change. It would have been churlish to turn these new opportunities away…and by including reviews of independent and smaller bands, RG slowly expanded its readership.