With several releases behind them, by the summer of 2016 Hello Bear had not only attracted a cult following, but also received positive press from the BBC. Throughout their career, the band’s pop/rock stylings have often been sent off with ridiculous, pointless song titles – the kind that could rival Fall Out Boy and make it almost impossible to remember which tracks are which. From the outside looking in, it would be so easy to accuse Hello Bear of just trying that bit too hard. However, the reality is somewhat different. Ignoring the fluff and the sub-teenage surrealism, their 2016 EP ‘I Don’t Know…It’s Fun Though, Isn’t It?’ presents some of the best guitar pop/power pop to emerge from the UK since Farrah issued their fourth (self-titled) album in 2010.