Watch: UK rockers Paradise Sins unveil new video for ‘Bad Bad Bad’

After forming in 2022, it didn’t take Paradise Sins to attract the attention of the media outlets who still champion an “old school” brand of hard rock. By 2024, they’d received high praise for their debut EP, and the future continued to look pretty bright.

Their current single, ‘Bad Bad Bad’ sounds like a call back to the pre-grunge, big haired days of 1990 with bands like Skid Row and Warp Drive influencing the band’s sound. From the outset, the arrangement showcases a great marriage between a punchy drum part and chugging guitars, setting a classic hard rock sound in place, but clearly knowing the value of a great hook, the band wheel out a rousing choir of voices to hit the listener with the chorus, even before the first verse has emerged. The verse itself is equally cool, showcasing a very strong vocal from Luis Riley Morrison, giving a performance that’s very sympathetic to the old style rock that’s quickly whipped itself into shape. For those hoping for something a little harder, the track also boasts a couple of breakdowns where the rhythm guitars and basslines drop into a much dirtier riff, while a frenzied lead guitar break tops everything with a genuine sense of intent.

Musically, this single captures the power of the hard rock you loved three decades ago, and had this been released back then, it certainly would have been spun regularly on Tommy Vance’s Friday Rock Show between the Quireboys and Guns N’ Roses tunes. It has enough punch to impress from first listen, and subsequent spins further prove that a really simple vocal hook can be utterly infectious. This is one of the band’s best tunes to date.

Check out the video below.