As the 60s gave way to the 70s, some musical fashions began to take a more aggressive turn. The psychedelia and blues that had been a dominance force on the rock scene had started to fade and while some of the psych bands took the leap into full-on prog rock waters, many psych bands merely just fizzled out. Deep Purple, whose early mixture of psychedelia, rock covers and blues took a harder direction and helped forge what would soon be known as heavy metal; Status Quo – who’d had major success with a couple of brilliant psych-pop singles – floundered for a bit and eventually became a lynchpin of a no nonsense boogie rock sound. In February 1970, the Black Sabbath debut changed everything, killing the last remnants of a 1960s optimism for good. For The Gods – a little known rock pop band who’d released two unsuccessful LPs – the writing seemed to be very much on the wall. In what appeared to be a last throw of the dice, they changed their name and beefed up their sound in an attempt to rejuvenate their ailing career.