A new arrival at the Frontiers Records label for 2021, Italy’s False Memories were promoted in their pre-release materials as leaning towards “a gothic, doom metal vibe”. Although the band’s darker tones are something of an interesting move for a label that predominantly deals with melodic metal and a wealth of old school AOR, massive hair and the occasionally misjudged leather trouser, it soon becomes clear that nobody at the label has a clear idea of what “doom metal” actually entails. You won’t find any eight minute epics on this band’s third release ‘The Last Night of Fall’, nor will you find anything dominated by deep, booming voices, or any riffs that could be considered oppressively slow. Occasionally, the band unleash something of an unexpected heaviness – as is the case with album highlight ‘Deep Breath’ – but, in the main, False Memories have a strong relationship with a melody and something of a “safe” feel. In short, for all of the hard sell with a focus on darkness and heaviness, the label have signed their own Nightwish. False Memories can be a little more intense and often more interesting, but they definitely sit more within that musical sphere. For the more adventurous melodic rock fan, such a familiar Euro-goth sound should be enough to warrant a purchase, but this in no way should be considered “doom metal”. Luckily, despite an over familiar sound and the possibility of finding themselves in something of an over saturated market in terms of style, False Memories come armed with some decent songs, and in Rossella Moscalletto they have a very self-assured vocalist.